What started as a viral meme became a life-size reality when Xbox created the world’s first-ever, fastest, and most powerful Xbox Series X Fridge, a 6-foot, 400 pound, 1:1 scale replica of their beloved console. They didn’t stop there.

During the 2021 Xbox E3 Showcase, I was fortunate enough to be ECD on an announcement piece the introduced the Xbox Series X Replica “Mini Fridge” that gives “Xbox and Chill” a whole new meaning.

I was awfully flattered this project garnered a 2021 Clio Entertainment Silver award for the Games: Product Innovation category.

Currently clocking over 5 million views on YouTube.