sweet futures
Sweet Futures is Candy Digital’s partnership with collegiate football and basketball athletes.
ncaa Basketball
The creative team and I adopted an innovative approach, envisioning the court as a vibrant and visually captivating environment situated within a deep space, enriched with vivid and saturated colors. Leveraging static photos of the athletes, we skillfully crafted a 2.5D space where the images appeared to effortlessly float amidst a backdrop of gestural motion trials and autographs.
ncaa football
Candy's football NFT drop highlighted 17 prominent college football players hailing from some of the NCAA's most esteemed athletic universities.
Embracing the nostalgia evoked by the familiar shape and dimensions of traditional trading cards, we presented each athlete as a digital card, carefully designed within a holographic mortise, accentuated by a robust metallic backdrop.
To the right is a video showcasing four digital card examples.
football collectors chaser
If a customer collected all 17 football athletes, they were awarded a “chaser” item which was a digital helmet with all 17 player images and their signature wrapped on the outer surface.
Our conception was to depict how a digital holographic helmet would be the vehicle to celebrate each athlete that would allow each athlete to shine equally.
