Microsoft surface pro

To announce a new era in high design and performance from Microsoft’s Surface hardware line, I was creative and animation director for this :60 CG spot. Our challenge was to convey its austere beauty through graceful imagery, portray its robust performance features, and communicate the device’s various configurations and flexibility. Ultimately, my team and I landed on an elegant tone through refined camera work, a discerning music score, and a photorealistic render style that communicates the Microsoft Surface Book’s offering.