ars

While at 42 Entertainment, I creative directed an identity sizzle for Animal Repair Shop, a next-generation studio creating immersive, connected, and personal experiences for the audience of today—and tomorrow.

The goal was to tease the allure of the studio through a cybernetic dog reveal…all in about 15 seconds.

Concept design

design reference

material exploration

locomotion studies

shell exploration

final renders

vignettes

Lastly, early on in concept phase, the team and I played around with a few whimsical vignettes about a robot dog.